What is R-squared?


R-squared is the “percent of variance explained” by the model.

That is, R-squared is the fraction by which the variance of the errors is less than the variance of the dependent variable.

We typically look at this to understand how strong our Keen Platform model is.

Related resources

Multiple charts from the keen platform layered on top of each other
Featured resource

The 2024 Marketing Mix Resource Hub

Ready to transform your marketing strategy?