Keen marketing dictionary for brand leaders

What is ROI?

ROI (Return on Investment)

ROI (Return on Investment) is the ratio of the Present Value to Investment.

ROI is the relative measure of the value in an investment in total.

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Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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