Sampling

Sampling allows consumers to try the product either in-store or via free samples before buying it.

This can reduce consumers’ apprehension about buying a new product or introduce them to a product they were unfamiliar with before.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
Featured resource

The Keen Marketing Insights Report

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