What is Seasonality in Marketing?

Seasonality

Seasonality is a characteristic of a time series in which the data experiences regular and predictable changes which recur every calendar year. Any predictable change or pattern in a time series that recurs or repeats over a one-year period can be said to be seasonal.

Any predictable change or pattern in a time series that recurs or repeats over a one-year period can be said to be seasonal.