Keen marketing dictionary for brand leaders

What is Shelf Price Reductions?

Shelf Price Reductions

Shelf price reductions is a promoted price 5%+ lower than the historic regular price.

In shelf price reductions, if the reduced price stays in place for a set number of weeks, (6 weeks for IRI and 7 weeks for Nielsen) they will consider the reduced price to be a new regular price, and it will no longer be counted as a promotion.

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