What is Weights?

Weights

Weights is a percentage for each tactic, how much of the impact of the tactic is short term vs. long term.

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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Related resources

Featured resource

The Keen Marketing Insights Report

Definition

Seasonality

Definition

Hold Out Test

Definition

Impact Time

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