Despite Concerns Over AI, Brands Leverage it for Creative, Attribution

Keen in the News
Date Published
May 12, 2023

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Scary, but irresistible to brand marketers: That’s a reference to both social media and artificial intelligence.

Why social media?

Do a search for Bud Light+Dylan Mulvaney.

So who’s afraid of AI?

Continue reading the Media Post article here.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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