The Future of Agencies: Tech-Enabled or Tech-Exposed?

Keen in the News
Date Published
June 11th, 2025

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As AI and automation disrupt the agency landscape, marketers are questioning what role agencies will play in the future. In this article for The Drum, Bradley Keefer, CRO of Keen, explores how agencies must evolve beyond traditional service models by embracing true tech integration, outcome-driven strategies and differentiated capabilities to remain valuable partners in an increasingly automated marketing world.

Continue reading the Drum article here.

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