Horizon’s Night Market Unveils ‘Predictive Planning,’ Optimization Method

Keen in the News
Date Published
January 7, 2025

Share

Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems created a partnership that redefines how brands plan, optimize, and measure marketing incrementality across all channels. The companies will announce the partnership on Tuesday. 

Continue reading the Media Daily News article here.

Related resources

Multiple charts from the keen platform layered on top of each other
Featured resource

The 2024 Marketing Mix Resource Hub

Ready to transform your marketing strategy?