How Retail Media Networks Pose Challenges To Brand-Customer Relationships

Keen in the News
Date Published
March 9, 2023

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Retail media networks are the digital channel du-jour, with revenue expected to hit $52 billion this year as brands look for ways to connect with online shoppers. While these channels represent a valuable opportunity to reach customers, their emergence fits within a long-standing trend of retailers taking over the consumer journey.

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