How Scenario Planning Helps Advertisers Navigate Economic Uncertainty

Keen in the News
Graphic showing a Gartner chart comparing marketers feelings toward beeing seen as cost center or profit center.
Date Published
April 22nd, 2025

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With today’s volatile economy, marketers must stay flexible and plan for multiple outcomes. In this Adweek article, Bradley Keefer, CRO of Keen, explains how scenario planning helps advertisers model the impact of shifting consumer behavior, tariffs and inflation on their marketing strategy, enabling them to optimize budgets in real time and stay competitive in a dynamic market.

Continue reading the Adweek article here.

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