How To Build And Retain Brand Equity During A Recession

Keen in the News
Date Published
April 25, 2023


Consumers have faced numerous challenges over the last year as the inflation rate continues to hover around 6% and job cuts became common amid fears of a potential recession. While inflation levels have come down from a peak of 9% in June 2022, prices remain high for goods like eggs, meat and cereal. As a result, consumers have cut out certain products or have shifted away from their favorite brands for cheaper alternatives.

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