How To Build And Retain Brand Equity During A Recession

Keen in the News
Date Published
April 25, 2023

Share

Consumers have faced numerous challenges over the last year as the inflation rate continues to hover around 6% and job cuts became common amid fears of a potential recession. While inflation levels have come down from a peak of 9% in June 2022, prices remain high for goods like eggs, meat and cereal. As a result, consumers have cut out certain products or have shifted away from their favorite brands for cheaper alternatives.

Continue reading the Chain Drug Review article here.

Related resources

Ready to transform your marketing strategy?