Investing in AI Tools Leads to Better Outcomes for Marketers

Keen in the News
Date Published
April 22, 2024

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The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers.

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Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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