Awards honor companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media
Cary, NC (December 9, 2025) — Keen Decision Systems, a next-generation marketing mix SaaS company, today was named a winner in the Marketing Measurement/Platform category in the inaugural Adweek Tech Stack Awards.
The Adweek Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and media.
The Marketing Measurement/Platform category honors platforms that are helping solve complex marketing ROI. From multi-touch attribution to incrementality, the category honors companies that show how brands are turning insights into budget-saving, growth-driving decisions—and are helping brands back up their marketing investments.
“We built Keen to provide marketers with tools that fit the modern marketing landscape, helping them thrive in an industry that demands speed, flexibility and real-time decision-making,” said Greg Dolan, CEO of Keen Decision Systems. “It is an honor to be recognized for this work by industry executives in the inaugural Adweek Tech Stack Awards.”
Keen’s Marketing Mix Modeling tool is a SaaS/AI platform that helps marketers make data-driven decisions about the most effective marketing investments, by channel, investment level and timing. Replacing the delays and data gaps of the old school marketing mix modeling approach, Keen is the industry’s first and only decision optimization engine rooted in predictive analytics.
Built by marketers and decision science experts, the Keen platform is agile and functions from a data-first approach, which allows brands to quickly adapt, evolve and adjust to a constantly changing marketing environment. Enabled by dexterity, flexibility and the speed of machine learning, Keen’s AI platform provides detailed guidance that delivers ROI and lift opportunities. In fact, Keen customers experience an average 25% improvement in brand performance in just the first year of use.
