New entrants make media mix modeling faster and more accessible

Keen in the News
Date Published
July 23, 2024

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In the never-ending quest to answer the famous Wanamaker question — I know half my advertising is working, I just don’t know which half — media mix modeling was hailed for years as a possible solve, but it always took a long time before one could see the results of what MMM uncovered.

Continue reading the Digiday article here.

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