Sowing the Seeds for Success in Seasonal Marketing

Keen in the News
Screenshots of results of Keen platform's full funnel optimization.
Date Published
April 8th, 2025

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Seasonal brands often feel pressure to concentrate spending during peak periods, but this can lead to inefficiencies and diminishing returns. In this Forbes article, Greg Dolan, CEO of Keen Decision Systems, explains how marketers can build smarter seasonal marketing plans by analyzing shopping patterns, balancing funnel strategies, investing in “shoulder” periods, and using modeling tools to avoid waste and maximize ROI year-round.

Continue reading the Forbes article here.

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