The Importance of Maintaining Brand Equity Through a Recession

Keen in the News
Date Published
July 1, 2023


Against a backdrop of layoffs and economic uncertainty, companies reflexively turn to slashing their marketing and advertising spend – despite evidence that doing so is damaging to their brands. This article presents five ways to build positive brand equity and emerge stronger and better-positioned in the marketplace.

Continue reading the Quirk’s Media article here.

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