Why B-To-B Companies Are Investing More In Brand Marketing

Keen in the News
Date Published
April 18, 2023

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Last November, visitors to New York’s Times Square might have encountered something odd, given the neighborhood’s emphasis on shopping and spectacle.

Amid giant billboards promoting Samsung, Coca-Cola and The Book of Mormon, some of the estimated 275,000 people who passed through the area each day that month may have seen multiple screens showcasing a new marketing campaign from commercial real estate firm Jones Lang LaSalle.

Continue reading the Ad Week article here.

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