Why B-To-B Companies Are Investing More In Brand Marketing

Keen in the News
Date Published
April 18, 2023


Last November, visitors to New York’s Times Square might have encountered something odd, given the neighborhood’s emphasis on shopping and spectacle.

Amid giant billboards promoting Samsung, Coca-Cola and The Book of Mormon, some of the estimated 275,000 people who passed through the area each day that month may have seen multiple screens showcasing a new marketing campaign from commercial real estate firm Jones Lang LaSalle.

Continue reading the Ad Week article here.

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