Why Legacy Media Mix Models Are Failing Marketers and What Should Replace Them

Keen in the News
Date Published
April 30th, 2025

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Traditional media mix modeling tools are falling behind in today’s dynamic marketing landscape. In this Digiday article, Bradley Keefer, CRO of Keen, explains why marketers need to move beyond outdated systems and adopt flexible, data-driven platforms that account for diminishing returns, cross-channel interactions and real-time market conditions to drive smarter, more responsive campaigns.

Continue reading the Digiday article here.

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