Keen's portfolio view opens a national consumer brand's umbrella
Allocating your marketing budget across multiple brands doesn’t have to be a daunting task.
Keen helped a leading consumer brand streamline and enhance its marketing strategies across seven product lines. By evaluating the financial contribution of each channel for the brand's portfolio, Keen was able to identify specific shifts to optimize spending by week across products and channels. This optimization produced a 3.1 percentage point improvement over the previous marketing approach, resulting in an additional $24.1M in profitability. The brand successfully implemented this data-driven plan, achieving a payback time of less than 1.5 days net their investment in Keen.