Vertical Investment Guides | Keen
Vertical investment guides

Know where the next dollar works hardest in your category.

Four guides built on Keen's models of real brand spend and revenue results. Each one shows how investment behaves in the category, which channels carry incremental growth, and where the profitable headroom sits.

$48B in marketing budgets optimized globally
450+ brands measured across categories
25% average increase in incremental revenue
15% off when you book

Skip the reading. Get the answer for your brand.

A strategy session puts a Keen analyst on your category, your spend, and your growth stage. Book one now and take 15% off.

  • Tailored to your vertical, not a generic benchmark
  • Built around your growth stage and budget reality
  • Forty-five minutes, with an analyst who models your category
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The guides

Pick your category

Food & Beverage Investment guide

Growing volume when price has done the work

How food and beverage brands are rebalancing trade, retail media, and brand building as pricing power flattens.

  • Trade versus media elasticity across the category
  • What retail media actually returns at current spend levels
  • The long-term value of brand spend in a flat-volume market
Health & Beauty Investment guide

Paid acquisition is getting expensive. Now what?

Where health and beauty brands find profitable growth when performance channels saturate and new entrants keep bidding.

  • Saturation curves for paid social and search
  • Influencer and creator spend measured against revenue
  • Balancing DTC and retail investment in one plan
Retail & Apparel Investment guide

Planning through promotions, seasons, and store traffic

How retail and apparel brands separate promotional lift from real demand, and plan media around the calendar that drives it.

  • What discounting costs in long-term profit
  • Media contribution to store traffic and online revenue
  • Seasonal weighting that holds up against forecast
Consumer Goods & Durables Investment guide

Long purchase cycles, short reporting windows

Measuring marketing for considered purchases, where the sale lands quarters after the spend that caused it.

  • Carryover effects across long consideration windows
  • Upper-funnel spend defended with financial outcomes
  • Forecasting demand against category and economic swings

Don't see your vertical?

Keen models more than a thousand brands across categories. Tell us yours and our team will build the view, or skip ahead and talk it through with an analyst.

Or book a strategy session
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Bring your numbers. Get a session built around your brand.

Forty-five minutes with a Keen analyst, working through your category, your spend, and where the next dollar creates the most profitable growth. Sessions booked now are 15% off.

Book a strategy session