Keen resources

Guide

Guide
Keen's "Navigating Success: Strategic Spending and Engagement for Challenger Brands" guide.

Challenger Brand Guide

Challenger brands can maximize their impact and remain competitive even with limited resources. Our guide offers triangulation strategies, tips for how to use data-driven insights and more!
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Guide
Keen's Annual Marketing Planning Guide provides structure and gems for creating an annual marketing plan.

Annual Marketing Planning Guide

Master your annual marketing plan and gain leadership buy-in. Our guide offers steps for gathering quality data, optimizing strategies, and forecasting.
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Guide

How CMOs can Demonstrate the Performance of the Marketing Budget to the CFO

A guide that provides effective strategies that CMOs can employ to showcase the performance of their marketing budgets.
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Guide

How to Adapt Your Marketing Strategy in a Cookieless World

Read the Keen guide to learn the strategies you can implement in a cookieless that will still enable you to market effectively.
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Guide

How to Maximize Your Holiday Shopping Marketing Investments

Read the Keen guide to assure your brand is profitable during the holiday shopping season and throughout the year.
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Guide

How Forecasting Helps Brands Drive Optimal Profitability

This guides discusses how an accurate marketing forecast needs to look at more than historical data to guide their decision making.
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Guide
Hand over annual planning checklist resource from Keen Decision System

Annual Planning Template

Download our annual planning template as you begin the marketing planning process so you can get the budget you need to help your organization hit its goals.
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Guide

The Keen Advantage Over Traditional MMM Providers

Learn why dexterity, flexibility and speed of machine learning make Keen superior to traditional MMM providers.
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Guide

Optimizing Marketing Spend in The Connected Age

Learn the key components a decision-making solution should have to achieve an optimized marketing mix.
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Guide

It’s All in The Timing: Making Smarter, Faster, More Profitable Marketing Mix Decisions

Learn how brands leverage technology and prioritize timing to strategize their marketing decisions and optimize their marketing mix.
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Guide

Extend Profit Beyond the Cycles of Seasonal Marketing

Learn the influence seasonality has on your marketing and brand performance. Keen can guide your strategy to ensure maximum profitability.
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Guide

Challenger Brands: Relish a Chance to be The Underdog

This guide shares the key insights challenger brands can act on now to ensure their marketing plan will drive value.
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Guide

Pet Care Marketing Goes High-Tech

This Keen guide will teach you: Three must-know trends that are leading the global pet care market’s growth and demand.
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Guide

Turn Your Seasonal Marketing Plan Green Year-Round: Four Killer Strategies Alcoholic Beverage Marketers Need to Know

In this guide you will gain a better understanding and account for seasonality and its influence on sales and marketing for the alcoholic beverage industry.
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Guide

Consumers Don’t Shop Like They Used to, And The Changes May be Here to Stay

The Keen guide will show you the trends that are redefining, and challenging, the role of e-commerce in your marketing team’s marketing mix.
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