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ReveNew: Breaking Down Silos to Make Better Marketing Decisions from a Holistic Perspective

ReveNew: Breaking Down Silos to Make Better Marketing Decisions from a Holistic Perspective

In this video, Keen's Greg Dolan and Bain and Co.'s Cesar Brea talk about the value of coordination and cross-functional collaboration when it comes to making marketing decisions from a holistic perspective. They also discuss the importance of in-campaign optimization and developing an ethos of lightweight integration–both organizational- and data-wise–to get your brand through the recession.