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ReveNew: Effectively Implementing and Supporting Change in Marketing Strategy

ReveNew: Effectively Implementing and Supporting Change in Marketing Strategy

In this episode of ReveNew, Greg Dolan and Liz Mayer, Partner Omni-channel commerce, talk about an omni-channel approach, retail media, and the importance of both change management and tools in a rapidly evolving market. Plus, they discuss why putting strategy before structure is fundamental when thinking about shifts in company organization in an age of disruption.