Book your Keen Strategy Session
See how your marketing budget could work harder
In a 45‑minute strategy session, Keen’s insights team walks you through a simulated marketing model built for a company like yours—using real industry benchmarks, comparable brand data, and your business characteristics.
No pressure, no pitch. Just a grounded view of what optimized marketing investment could look like in your category.
Here’s what you’ll walk away with:
- Channel‑level ROI benchmarks across paid search, social, TV, OOH, email, and more
- A simulated budget allocation to grow revenue and profit
- Flighting guidance: when to invest, when to pull back
- Category benchmarks to spot where brands leave money on the table
- A plain‑language walkthrough of Keen’s marketing mix modeling
Join 400+ teams using Keen to make defensible marketing decisions.
See how leading brands grow with Keen
“The team really helped to elevate the results into meaningful and impactful insights for our business. They (Keen) have proven to be great partners to our business.”
Michael Ferris
Associate Manager, Consumer and Market Insights
“The real game changer for us was our use of Keen and their predictive modeling capabilities that have unlocked so much for us in terms of understanding not only how much we should spend, but what the mix should look like to maximize the effectiveness of our investment.”
Gail Hollander
CMO
“Keen has been an invaluable partner for Perfect Snacks as we evaluate our marketing activities and plan future investments. The speed, flexibility, and robustness of the platform, coupled with incredible client service, have created a synergistic partnership that’s a critical part of enabling our growth ambitions.”
Meredith Diehn
VP, Brand Marketing
Frequently asked questions
What exactly happens in a strategy session?
Keen’s insights team runs a 45-minute working session with you using a simulated model built for a company that looks like yours. We’ll walk through estimated ROI by channel, a potential budget allocation, flighting patterns, and what the model predicts about your path to profitable growth. You’ll leave with a clear picture of what optimized marketing looks like for a brand in your position. No vague frameworks, just grounded numbers.
Is this a sales pitch?
No. The session is designed to give you genuine value whether you become a Keen customer or not. Our goal is to show you what’s possible with modern marketing mix modeling, and let the insights speak for themselves. If it’s a fit, great. If not, you’ll still walk away with useful benchmarks for your business.
What data do you need from me to prepare?
Nothing. The session is built from publicly available industry data and anonymized benchmarks from Keen’s 1,000+ models across comparable brands. We use your business characteristics, industry, distribution model, product type, and budget range, to calibrate the simulation. You don’t need to share proprietary data to participate.
Who should attend from our team?
The session is designed for marketing leaders and budget owners. CMOs, VPs of Marketing, or Directors who are responsible for channel strategy and investment decisions. Finance or analytics stakeholders are welcome too. No technical background is required.
How is this different from a demo?
A product demo shows you how Keen works. A strategy session shows you what Keen would find for a business like yours. You’re not watching a tour of software. You’re reviewing actual modeled outputs: channel ROI estimates, budget allocation scenarios, flighting guidance, and benchmarks relevant to your category. It’s a working session, not a presentation.