Keen Takes: How Marketers Can Prepare for Big Shopping Events

Marketers often get pressure (and sometimes overexcited) to invest heavily into marketing around shopping events. The problem is they often don’t see the returns they are expecting and have limited budget for the remainder of the year – or worse, a loss of confidence from leadership. In this video, Greg Dolan shares how marketers can see the highest return from both shopping events marketing spend and their overall annual spend.