ReveNew: Identifying Problems in Your Marketing Plan and Optimizing in Challenging Times

In this video, Bain & Co.’s Cesar Brea and Keen’s CEO and Co-Founder, Greg Dolan, break down some necessary first steps for marketers to take when preparing for challenging times. They include: being aware of all potential problems and their cause, selecting the correct problems to focus on where to optimize, and planning next steps to be more effective in these areas.