ReveNew: Pricing and Value Strategies to Take on Big Brands During a Recession and Beyond

In this episode of ReveNew, Keen CEO Greg Dolan and Bill Mayer, executive-in-residence at the private equity firm of Warburg Pincus, talk about how small brands can stay competitive with bigger companies through tough economic times by pivoting their pricing and value strategies. Plus, they discuss why thinking beyond the recession when making spend decisions can help smaller brands drive long-term value and better position them for future leadership opportunities in the market.

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