World's third-largest confectioner pumps fresh air into Airheads and Mentos brands
Discover marketing measurement that does more than measure your success.
Keen worked with the world’s third-largest confectioner Perfetti Van Melle to pump some fresh air into their TV strategy for iconic brands Airheads and Mentos. Industry measurement guru Bill Mackison leveraged Keen’s future-focused models to de-risk what appeared to be a risky TV investment decision: breaking the 40-GRP rule of thumb. Learn how the confectioner sweetened its results with a different TV strategy, backed by insights from Keen.