As marketers, we know the frustration of having valuable marketing data trapped in siloed systems while deadlines loom and budgets need defending. During our recent webinar, our Chief Revenue Officer Bradley Keefer joined Bill Lederer, CEO of MADTECH.AI, to share how marketing teams are breaking free from data paralysis with unified marketing measurement software that delivers real results.
You’re Not Alone in the Data Struggle
“Every marketing team we work with faces data challenges,” shared Keefer during the discussion. “You have the expertise to make great decisions, but scattered data and slow processes stand in your way.” This challenge grows as your marketing channels expand and new opportunities emerge, making it harder to prove the incredible value your team delivers.
We’ve seen how traditional approaches can hold you back – waiting months for insights only to receive a PowerPoint deck with outdated data. As Keefer noted, “By then, the market has changed ten times. You deserve better than making decisions based on yesterday’s insights.”
Taking Control of Your Marketing Decisions
Together with MADTECH.AI, we’re putting the power back in your hands. As one of the top marketing mix modeling companies, we’re helping marketing teams optimize their investments with clear, data-driven insights:
| Your Challenge | Our Solution | Your Success |
| Months-Long Analysis Cycles | 4-week implementation with instant insights | Make timely decisions that capture opportunities |
| Incomplete Channel Data | Models that work with the data you have today | Start optimizing immediately, enhance over time |
| Static Campaign Plans | Real-time optimization and weekly recommendations | Adapt quickly to market changes |
| Budget Uncertainty | Clear scenarios with risk assessment | Confidently defend your marketing investments |
| ROI Questions | Automated measurement that proves impact | Show the true value of your marketing strategy |
Your Path to Success
While MADTECH.AI ensures your data flows smoothly from all your channels, our platform transforms this information into clear, actionable recommendations. You don’t need perfect data to start – we work with what you have today, primarily channel spend, and grow with you as more data becomes available.
“Your time and budget are too valuable to waste on manual data wrangling,” emphasized Keefer. Our solution lets you focus on strategy by providing:
- Marketing insights that update as your campaigns run
- Data-driven scenarios that predict revenue outcomes
- Weekly media buying plans with channel-level recommendations
Real-Time Decisions, Real Results
What makes this partnership special is our focus on empowering your daily decisions. While others talk about real-time modeling, we deliver what you actually need – the ability to make confident decisions when they matter most. Our platform helps you continuously optimize your marketing investments, ensuring every dollar drives maximum impact.
Join the Future of Marketing
Marketing decision-making is entering an exciting new era. Our partnership with MADTECH AI puts enterprise-grade optimization tools in your hands, making it easier than ever to deliver outstanding results. We’re already helping marketing teams optimize over $7 billion in spend, and we’d love to help you achieve similar success. Start a free trial today!
Watch the Replay
Ready to transform how you make marketing decisions? Watch the full webinar recording below or click here to see how marketing teams like yours are making faster, more confident decisions that drive growth.
