The Challenge: Proving brand marketing impact
Despite steady investment in awareness campaigns, the team lacked clarity on which marketing channels delivered the most value. They needed to understand how brand metrics translated into revenue outcomes and how to allocate their budget more effectively across touchpoints.
To make faster, smarter decisions, the brand needed real-time measurement tools and a clear connection between spend, awareness, and growth.
The Solution: Brand tracking meets predictive modeling
To solve this, the team partnered with Tracksuit and Keen Decision Systems, combining ongoing brand measurement with agile marketing modeling.
Consistent awareness tracking
Tracksuit began tracking aided and unaided awareness in early 2023. The platform delivered real-time visibility into brand performance across new market launches, seasonal campaigns, and top-of-funnel efforts.
Over time, the data showed sustained increases in awareness. This brand became one of the only players in its category to achieve year-over-year growth in both aided and unaided awareness—a strong signal of brand momentum.
Linking awareness to spend
Keen brought the next level of clarity by connecting awareness data to media investment. Their platform provided fast, affordable marketing mix modeling that helped the team understand which channels were most effective and what budget would be required to hit future targets.
With this insight, the team shifted from reacting to past results to planning with precision and confidence.
The Results: A measurable, scalable system
The brand now operates with a repeatable framework that combines creative brand-building with data-backed strategy. They have moved beyond intuition and are using real insights to drive marketing outcomes.
Key Outcomes at a Glance
Sustained Awareness Growth
Year-over-year increases in both aided and unaided awareness
Forecasting Clarity
Ability to project spend required to reach future goals
Optimized Channel Investment
A repeatable system for identifying and funding high-impact channels
Cross-Team Alignment
Shared visibility between brand, media, and analytics teams
Ready to Connect Awareness to Growth?
Let Tracksuit and Keen help you tie top-of-funnel activity to bottom-line results.
Download the full case study or book a demo to see how predictive marketing can support your growth strategy with confidence.
