Keen Decision Systems

What are the variables in a company’s marketing mix?

Learn the four core variables of a company’s marketing mix—Product, Price, Place, and Promotion. Get practical tips for marketers to optimize and drive ROI.

Navigating the top 7 challenges of an advertising agency

Discover the top challenges faced by advertising agencies today and how you can overcome them with cross-channel media strategies.

The ultimate guide to cross-channel optimization

Struggling with siloed media plans? Learn how cross-channel campaign management drives growth by optimizing budgets and boosting total performance.

11 essential steps of media planning for performance teams

Discover a proven 11-step media planning process designed for media planners and performance leads managing complex paid campaigns.

Marketing optimization software: A buyer’s guide

Looking for the best marketing mix optimization software? This guide helps you choose a platform to maximize ROI, optimize channel spend, and prove results.

Incrementality testing in marketing: What you need to know

Is incrementality testing in marketing still effective? Discover its biggest flaws and a smarter way to measure true campaign impact.

How to refine your omni channel testing strategy

Learn how to craft a channel test strategy that integrates cross-channel insights, optimizes performance, and drives measurable ROI.

What is attribution in marketing? A guide for modern marketers

Understand the meaning of attribution, why traditional models fall short, and how incrementality and MMM provide clearer insight into your marketing performance.

Marketing mix modeling 101: A complete guide

Maximize your marketing impact. Learn how marketing mix modeling (MMM) can help you predict future performance and justify marketing spend.

The best marketing channel performance metrics

Marketing has evolved, but are your channel metrics keeping up? Explore advanced channel-specific metrics that uncover true growth drivers.

The ultimate guide to building a unified marketing strategy

A unified marketing plan helps you streamline data, align teams, and create a seamless customer journey. Learn how to build yours today.

Causality in marketing: A guide to better decision-making

Find out the difference between causality and correlation, uncover the principles of causality in marketing, and learn how to measure it effectively with Keen.

Understanding the halo effect in marketing

Discover how the marketing halo effect amplifies your campaigns. Learn strategies to measure, optimize, and leverage its impact for greater success.

Our insights, your impact: How 2024 performance insights will drive strategy and growth in 2025 and beyond

Discover data-driven marketing insights from 2024 to power your 2025 strategy. Learn channel-specific ROI benchmarks, media mix optimization, and long-term growth tactics.

Master seasonality in marketing: Strategies for success

Learn the definition of seasonality in marketing and how to map it. Align your strategy and optimize campaigns year-round with actionable insights from Keen.

Ready to transform your marketing strategy?