Marketing Performance & ROI

Ad fatigue: How to detect and prevent it

Learn how to measure and combat advertising fatigue with proven methods to refresh your ad campaigns for optimal audience response.

How to measure your TV ad effectiveness

Learn how to evaluate TV ad effectiveness with key metrics, lift analysis, and marketing mix modeling strategies to optimize your media spend.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.

Marketing effectiveness: Everything you need to know

Stop guessing your ROI. Learn how to measure marketing effectiveness and tie campaigns to real business growth with data-driven insights.

How to calculate incremental revenue: Formula and examples

Discover how to calculate incremental revenue with real-world examples, expert tips, and proven methods for campaign analysis.

Podcast Episode

Full Funnel Measurement in Action: Quigley-Simpson’s Layered Approach to Programmatic Strategy

In this episode, Devyn McHugh reveals how full funnel measurement through layered strategies unlocks programmatic’s true potential.

Explore podcast episode

Measuring marketing automation success: Metrics you should be tracking

Learn why reporting marketing automation performance matters, plus 10 metrics that help you prove impact across pipeline, efficiency, and ROI.

Performance marketing: An in-depth guide

Turn your ad spend into profit. Discover how to use performance-based marketing solutions to get real, measurable results and actionable data.

Top 26 marketing KPIs to track in your annual plan

See which key performance indicators marketing teams should use to measure impact, forecast results, and optimize performance across channels.

What is a good marketing efficiency ratio (MER)?

Learn the MER definition and explore how to turn this metric into a strategic tool for forecasting, budgeting, and optimizing marketing efficiency.

Our insights, your impact: How 2024 performance insights will drive strategy and growth in 2025 and beyond

Discover data-driven marketing insights from 2024 to power your 2025 strategy. Learn channel-specific ROI benchmarks, media mix optimization, and long-term growth tactics.

Forecasting Revenue and Demonstrating Marketing ROI

Learn how to prove campaign value to executives with strategies for measuring return on marketing investment and connecting your efforts to business growth.

What is incrementality in marketing?

Discover the importance of incremental marketing and how to measure it effectively to optimize budget allocation and justify your spend.

Maximizing long-term financial gain: The strategic power of iROAS vs ROAS, ROI, and mROI

Explore the full potential of marketing efforts by integrating ROAS, iROAS, ROI, and mROI metrics. Optimize for long-term financial growth.

Ready to transform your marketing strategy?