Marketing Performance & ROI

Our insights, your impact: How 2024 performance insights will drive strategy and growth in 2025 and beyond

Discover data-driven marketing insights from 2024 to power your 2025 strategy. Learn channel-specific ROI benchmarks, media mix optimization, and long-term growth tactics.

Forecasting Revenue and Demonstrating Marketing ROI

Learn how to prove campaign value to executives with strategies for measuring return on marketing investment and connecting your efforts to business growth.

What is incrementality in marketing?

Discover the importance of incremental marketing and how to measure it effectively to optimize budget allocation and justify your spend.

Maximizing long-term financial gain: The strategic power of iROAS vs ROAS, ROI, and mROI

Explore the full potential of marketing efforts by integrating ROAS, iROAS, ROI, and mROI metrics. Optimize for long-term financial growth.

Making Marketing Investment Decisions: Strategies to Overcome Cost Challenges

Discover how focused analytics and informed decisions can optimize marketing budgets for better returns and impactful outcomes.

Understanding Demand Planning KPIs

Learn how Keen can provide real-time visibility into the performance of demand planning KPIs, enabling quick and informed decision-making.

3 Strategies CMOs can Implement to Showcase Marketing Performance to the CFO

Explore 3 key strategies for CMOs to effectively demonstrate marketing’s value to CFOs: ROI, data visualization, and long-term investments.

The power of marketing performance measurement

Discover how to measure marketing performance effectively and unlock new growth opportunities. Stay ahead of the competition.

How to Balance Sustainable Buying and ROI in Media Mix

Utilize scenario planning tools like Keen to show brands how to balance sustainable buying and ROI in their media mix.

4 Ways Finance Can Positively Influence Marketing Value Creation

As a Finance leader, particularly in a B2C business, here are some ways you can partner effectively with Marketing to drive value creation.

2021 Super Bowl: Should Marketers Think Of Retiring The GOAT?

The Super Bowl is experienced across a broad range of platforms. Marketers need to question the value and potential of a 30-second spot on a Sunday night in February.

Ready to transform your marketing strategy?