Marketing Strategy & Planning

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

How to set annual marketing goals and objectives

Learn how to set marketing goals and objectives that align with business strategy, guide team execution, and drive measurable performance all year.

Media buying process explained: Basics and best practices

Understand how media buying works, what tools to use, and how to optimize spend across channels. A practical guide for media buyers and planners.

The ultimate guide to full-funnel optimization

Master full-funnel media strategy. Learn how media buyers and planners can align paid ad campaigns across TOFU, MOFU, and BOFU to boost conversions.

The ultimate guide to cross-channel optimization

Struggling with siloed media plans? Learn how cross-channel campaign management drives growth by optimizing budgets and boosting total performance.

11 essential steps of media planning for performance teams

Discover a proven 11-step media planning process designed for media planners and performance leads managing complex paid campaigns.

How to refine your omni channel testing strategy

Learn how to craft a channel test strategy that integrates cross-channel insights, optimizes performance, and drives measurable ROI.

The ultimate guide to building a unified marketing strategy

A unified marketing plan helps you streamline data, align teams, and create a seamless customer journey. Learn how to build yours today.

Master seasonality in marketing: Strategies for success

Learn the definition of seasonality in marketing and how to map it. Align your strategy and optimize campaigns year-round with actionable insights from Keen.

How to build an omnichannel marketing strategy that works

Explore how to create an omnichannel strategy that aligns all your touchpoints, engages customers, and maximizes ROI with actionable insights with Keen.

Performance marketing vs brand marketing: What’s the difference?

Stop choosing between performance and brand marketing. Learn the differences and how to combine the two to get better results.

Agile Marketing and Real-Time Optimization

Implement agile methodology in marketing to optimize workflows, reallocate budgets, and respond quickly to changing trends.

Annual Marketing Planning Guide

Align your marketing plans with your business goals. Here’s everything you should know about effective annual marketing planning—steps and checklist included.

Ready to transform your marketing strategy?