Marketing Strategy & Planning

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.

Understanding the difference between marketing mix and marketing strategy

Learn the key differences between marketing mix and marketing strategy and how they work together to optimize your media channels. Visit Keen to learn more!

How to choose the right marketing channel strategy

Explore the types of marketing channels and learn how to build a channel strategy that supports your funnel, targeting needs, and budget.

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

How to set annual marketing goals and objectives

Learn how to set marketing goals and objectives that align with business strategy, guide team execution, and drive measurable performance all year.

Media buying process explained: Basics and best practices

Understand how media buying works, what tools to use, and how to optimize spend across channels. A practical guide for media buyers and planners.

The ultimate guide to full-funnel optimization

Master full-funnel media strategy. Learn how media buyers and planners can align paid ad campaigns across TOFU, MOFU, and BOFU to boost conversions.

The ultimate guide to cross-channel optimization

Struggling with siloed media plans? Learn how cross-channel campaign management drives growth by optimizing budgets and boosting total performance.

11 essential steps of media planning for performance teams

Discover a proven 11-step media planning process designed for media planners and performance leads managing complex paid campaigns.

How to refine your omni channel testing strategy

Learn how to craft a channel test strategy that integrates cross-channel insights, optimizes performance, and drives measurable ROI.

The ultimate guide to building a unified marketing strategy

A unified marketing plan helps you streamline data, align teams, and create a seamless customer journey. Learn how to build yours today.

Master seasonality in marketing: Strategies for success

Learn the definition of seasonality in marketing and how to map it. Align your strategy and optimize campaigns year-round with actionable insights from Keen.

How to build an omnichannel marketing strategy that works

Explore how to create an omnichannel strategy that aligns all your touchpoints, engages customers, and maximizes ROI with actionable insights with Keen.

Ready to transform your marketing strategy?