Marketing Strategy & Planning

How Advertisers can Effectively Test a New Channel

Lean in on Keen’s AI powered software to show you how to test and measure the effectiveness of a new channel.

3 Reasons Not to go “Dark” During a Recession

Avoid going “dark” during a recession. Keen helps you maintain brand awareness, take advantage of reduced competition and generate long-term growth.

The importance of maintaining brand equity through a recession

The importance of brand equity in marketing can’t be overstated—it’s the value of your brand in your customer’s eyes. Here’s everything you need to know.

How to Troubleshoot Common Challenges in the Current Recession

Keen empowers marketers to make data-driven decisions in the midst of uncertainty, including a recession. Partner with Keen today!

Pricing and Value Strategies to Take on Big Brands During a Recession and Beyond

Learn the pricing and value strategies that smaller brands can utilize to remain competitive during a recession and beyond.

How to Effectively Implement and Support Change in Marketing Strategy

Learn why putting strategy before structure is fundamental when thinking about shifts in company organization.

How Top Marketers use Data to Accelerate Consumers’ Journey From Inspiration to Activation: 6 Tips you Need to Know

Check out these six tips from top marketing leaders on how to use data to effectively and efficiently move consumers from inspiration to activation.

ClickZ Survey Findings: Build a Better Marketing Plan, Execute With Confidence in 2022

43% of marketers are aware of the uncertainty that threatens their 2022 plan. Learn how you can confidently navigate the road ahead.

How to Eat the Big Fish: 3 Trends Every Challenger Brand Needs to Know for 2022

Discover the top three trends challenger brands can act on now to drive more value in 2022 and stay ahead of the competition.

Where Can Consumer Brand Marketers Find Their Best Opportunities?

Here are three tips to help brand marketers ensure they’re making planning decisions in a way that creates opportunities.

5 Strategies BevAl Marketers Need To Implement In 2022

BevAl marketers need to pivot their strategy in response to the varying changes of consumption post-pandemic.

How Retail Marketers can Navigate Online Boom With Threats From Delta and Inflation

With retail’s online boom up against the looming delta variant and threat of inflation, retail marketers face a unique challenge.

4 Winning “Firsts” for Savvy Marketers in 2021

Here are the four “firsts” I consider most noteworthy and important for savvy marketers to recognize and respond to this year.

Taking marketing personalization too far – why you shouldn’t

Avoid intrusive personalized marketing and build trusted, effective campaigns. Learn how to balance relevance, privacy, and efficiency.

Ready to transform your marketing strategy?