Marketing Technology & Tools

Why Your MMM Still Reads Like a Report Card

Most MMM models explain what already happened instead of what to do next. Here’s why lookback models persist, and what it takes to make brand measurement causal and decision-ready.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.

Top 9 predictive analytics platforms: A buyer’s guide

Compare the latest predictive analytics tools. Explore features, benefits, and real-world results to fast-track your platform decision.

MarTech stack: 21 essential tools for your business

Learn how to build a MarTech stack. Discover 21 essential tools and a step-by-step process for creating a powerful, integrated marketing ecosystem.

AI marketing plan: Best tools to get started

Explore how AI in marketing replaces manual forecasting with elasticity models, iROAS calculations, and data-driven planning systems.

The ultimate guide to marketing automation

What is marketing automation? Explore benefits, tools, workflows, and how Keen helps scale your strategy with cross-media measurement.

Marketing optimization software: A buyer’s guide

Looking for the best marketing mix optimization software? This guide helps you choose a platform to maximize ROI, optimize channel spend, and prove results.

New Keen integrations are here to boost your marketing strategy!

Discover Keen’s new marketing integrations for 2025: Streamline your data workflow, automate reporting, and boost ROI with powerful connections to TapClicks, Tracer, Attribution, and more.

The best marketing strategy software for the AI era

Discover marketing strategy AI tools to optimize campaigns, personalize customer engagement, boost ROI, and more.

AI-powered marketing tools: Implementation guide

Transform your efforts with AI-driven marketing. This guide walks you through analysis, tool selection, and workflows to maximize ROI and efficiency.

The future of marketing technology

Explore the latest marketing trends shaping the future of your campaigns. Learn how to build a future-proof MarTech stack with Keen.

Crafting success: Scaling your brand with effective data-driven trade and marketing decisions

Discover how to transform your marketing decision process with data-driven strategies. Learn to optimize budgets and drive brand growth with insights from Keen.

Keen Launches New Free MMM Software 14-Day Trial

Design an optimized marketing mix plan and forecast performance to secure your brand’s 2025 budget by trying Keen’s new free marketing software 14-day trial!

Using AI in media planning: A guide

Learn how AI-driven media planning helps predict outcomes and optimize media buys. Explore using AI tools for media planning to stay competitive, too.

Eight Reasons to Trust the Keen Platform

Leverage the Keen platform to its full potential by trusting our AI algorithms to provide recommendations for making investment decisions.

Ready to transform your marketing strategy?