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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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Embarking on a new marketing initiative can be exhilarating, yet the importance of grounding strategies in solid financial forecasting cannot be…
In today’s data-driven marketing landscape, effective decision-making hinges on understanding the true impact of your marketing efforts. Marketing mix modeling (MMM)…
Marketing mix optimization is highly beneficial to marketers as it provides a comprehensive approach to enhancing overall marketing effectiveness. By fine-tuning…
The retail media landscape is currently entangled in a significant challenge—effectively measuring the impact of advertising spend. As retail companies morph…
Marketing cost is not just a line item on your expense report—it’s your most strategic investment. Let’s set the record straight:…
AI in media planning represents a major leap from traditional spreadsheets, presentations, and good old-fashioned brainstorming. It blends technology with creativity….
When it comes to driving a business toward success, few things are as interconnected as sales forecasts and marketing efforts. Knowing…
Open-source marketing mix modeling (MMM) platforms promise free and sophisticated analytics. And on the surface, they sound like the perfect alternative…
The Three C’s – Complexity, Conflict, and Cost – present significant challenges for marketers when making investment decisions that yield results. The costs associated with analyzing data…