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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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The pandemic ushered in an economic climate like no other in recent years, and with it came a unique set of…
The old approach to Marketing Mix Modeling involved a lot of assumption and guesswork that ultimately yielded only high-level insights into…
The marketplace is facing a never before seen combination of high inflation and recession-like conditions, so it’s no secret that small…
The old approach to making marketing decisions was fairly uncomplicated, and essentially consisted of investing money into traditional channels such as…
Market in time Knowing how and where to spend your marketing dollars can often feel like a guessing game. This is,…
Marketing complexity has ushered in the age of the mathematician marketer, meaning analytic skills have never been more necessary. The ability…
There’s no shortage of uncertainty when building your marketing plan. Juggling the ever-evolving landscape of tactics, channels, and consumer preference is…
Use it or lose it. It’s an age-old challenge for corporate marketers: In the waning days of 2021 what investments can…
Keen’s Chief Commercial Officer Enid Maran recently moderated a roundtable for the ClickZ Summit, called, “Creating the Right Strategy and Leading…