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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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Preparing for the Unexpected So said one of the respondents to ClickZ’s recent survey, sponsored by Keen Decision Systems, to gauge…
Challenger brands might be the little fish in a big pond, but their key advantage comes from embracing risk and innovation…
“Opportunities come to us every day in the form of decisions.” So says Mike Whitaker, author of The Decision Makeover. If this…
On October 27, I will have the privilege of moderating a roundtable for Keen Decision Systems at the ClickZ Data Summit:…
Not much about the alcoholic beverage market remains untapped in a post-pandemic marketplace; where, how, what and why people consume all…
The U.S. Commerce Department shocked analysts with its report that June retail sales rose 0.6 percent overall (excluding auto sales the…
If you’re a Finance leader, particularly in a B2C business, it comes as no surprise that CEOs are increasingly leaning on…
Our business is built on helping businesses make courageous decisions to grow, so it should come as no surprise that while…
Perhaps the most striking thing about this year’s CMO Survey is the number of all-time highs and all-time lows, evidence of the remarkable…