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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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This week, Keen attended one of Amazon’s biggest conferences of the year, unBoxed, where brands, advertisers, and adtech converged to learn…
If you’re here looking for structure and maybe a few gems on how to create an annual marketing plan, then you’re…
Target once famously figured out a teenager was pregnant—before her father did. By analyzing her purchases (like unscented lotion and supplements),…
Marketers have dramatically shifted how they decide where to spend their budget. With digital channels creating a fragmented environment with multiple…
In today’s data-driven era, businesses of all sizes are undergoing a significant transformation in their approach to marketing and decision-making. A…
In today’s fast-paced digital landscape, marketers are constantly seeking ways to make more informed, data-driven decisions. Our recent webinar shed light…
Maximizing your marketing spend can feel like stretching a dollar to cover a hundred—you need to calculate every move, ensuring that…
Imagine your team has just launched the marketing campaign of the year. You chose the best channels and allocated the budget…
Incrementality in marketing measures the additional value a specific campaign or channel brings to your business—such as increased leads, enhanced conversion…