Industry Insights & Discussion
Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.
As a finance leader you've got both feet grounded in the numerical realities of here-and-now. Truth be told it sometimes feels as if your marketing counterparts are floating above on clouds of soft metrics that are disconnected from the business' financial [...]
In part one of this series, we introduced you to some unsettling realities about how decisions get made on the trillions of dollars invested in B2C marketing each year. This week we turn our attention to the attributes of successful decisions and the dangers [...]
Keen recently announced that brands using its unified marketing measurement and optimization platform experienced a 40.4 percent increase in profitability for 2018. (Read the release.) Ponder that for a moment—how would your year look different if [...]
In this brief, five-minute video, Keen Decision Systems' CEO Greg Dolan highlights the top marketing trends for progressive companies in 2019, and explains the role of unified marketing measurement in ensuring they deliver. https://youtu.be/vgIXIsmolJo 3 [...]
The following post was curated from AdWeek's Oct. 10 webinar: Breakthrough Measurement, with permission from Keen's featured client, Bill Mackison, consumer insights lead for Perfetti van Melle (PvM), makers of Airheads and Mentos. "You Only Improve [...]
Forrester Research reports that implementing unified marketing measurement to optimize marketing can drive a 15 percent efficiency gain in marketing spending. Which is good. Over the past year, Keen's solution has consistently driven a 25 [...]