Keen Insights
Industry Insights & Discussion
Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.
2021 Super Bowl: Should Marketers Think of Retiring the GOAT?
No, not Tom Brady—The Super Bowl Ad. Long hailed as the MVP of marketing tactics, it may be time to re-think if the Super Bowl [...]
Keeping up with Consumer Shopping Behavioral Changes
Even as the specter of empty toilet paper shelves fades into our pandemic memories, the changes in consumer shopping habits that ensued continue to ripple [...]
The Death of Personalization is Just Around the Corner
Could it be that personalization is about to be cancelled? It certainly has suffered an epic fall from grace since being heralded as the Association of National [...]
Thriving In This One-Of-A-Kind Back-to-School Season
Let’s start with the numbers for what a “typical” back-to-school season used to look like. According to Deloitte’s annual back-to-school survey : $27.8 billion spent on school supplies, [...]
The Secret to Driving Marketing Impact with Technology
After many years as a brand marketer, I’m obviously a passionate believer in the power of technology to drive better marketing decisions. It’s one thing [...]
How to Promote Authentic Leadership
The ultimate test of authenticity for company leadership parallels how we evaluate human leadership. I call it the “grape test”: It's a measure of what [...]
Will We Be Living in a Digital World?
I believe there is an underlying, misguided supposition by many marketers that we are on an inevitable slide to a digital-only world. Marketers who make [...]
Tune In to TV’s Potential In Your Marketing Mix
A recent AdAge article affirms that recent changes in consumer consumption of video content does “not mean brands and marketers need to cut the cord on traditional TV [...]
Is Your New Marketing Mix Already Stale?
Even as brand marketers receive their long-awaited marketing mix modeling reports, many will might be surprised to learn that these iconic performance measurements, which have always [...]
Randall Beard Joins Keen Board of Directors
DURHAM, N.C.--(BUSINESS WIRE)--Keen Decision Systems today announced that it has named Randall Beard to its Board of Directors. Beard brings a deep background in digital [...]
Here’s Why “Improvise” Is Not a Marketing Strategy
By: Greg Dolan (Originally published on LinkedIn) As we ride the long wave of the COVID-19 pandemic and absorb its economic and social impacts, Christine [...]
Why It’s Time to Think Outside The Box with TV Advertising
Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’ martech options. While [...]
How to Make 2020 Your Year to Break Through
We always look forward to Christine Moorman's CMO Survey, one of the most robust and timely reports on the state of marketing. But this report [...]
Where Did All the CMOs Go? What You Need to Know
The relentless pressure to drive growth keeps marketing in the C-suite's hot seat. In fact, CMOs have the shortest tenure in the room these days; [...]