Keen Insights

Industry Insights & Discussion

Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.

  • What Marketing Mix Solution Do 90% Of Marketers Want To Add By Year-End?

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  • Predictive Marketing Analytics

    Got Budget? Here’s The Best Investment Brand Marketers Can Make By Year End

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  • value creation

    4 Ways Finance Can Positively Influence Marketing Value Creation

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  • After Volatile Year CMOs Still Lag In Adopting AI/ML Automation

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  • How To Create Spacious Work Connections In A Remote World

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  • 2021 Super Bowl: Should Marketers Think of Retiring the GOAT?

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  • Keeping up with Consumer Shopping Behavioral Changes

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  • Upfront Deals Are Deals No More; Here’s Why

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  • 4 Winning “Firsts”​ for Savvy Marketers in 2021

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  • Taking Marketing Too Personally – Why You Shouldn’t

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  • Marketer to Decision: Closing the Gap with Technology

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