Industry Insights & Discussion
Keen Insights is a weekly blog that looks at the state of marketing metrics and the innovations that are helping marketers ensure that their investments are driving optimal, predictable business growth, using metrics that close the “Marketing Proof Gap” with the C-suite.
Here’s Why “Improvise” Is Not a Marketing Strategy
By: Greg Dolan (Originally published on LinkedIn) As we ride the long wave of the COVID-19 pandemic and absorb its economic and social impacts, Christine Moorman and the team at CMOsurvey.org have come out with a timely [...]
Why It’s Time to Think Outside The Box with TV Advertising
Marketers are deeply invested in television, even though it’s a medium whose metrics haven’t caught up with the sophistication of other channels’ martech options. While it can feel easy— and even right—to invest in the [...]
How to Make 2020 Your Year to Break Through
We always look forward to Christine Moorman's CMO Survey, one of the most robust and timely reports on the state of marketing. But this report was particularly exciting because hidden in plain sight among its [...]
Where Did All the CMOs Go? What You Need to Know
The relentless pressure to drive growth keeps marketing in the C-suite's hot seat. In fact, CMOs have the shortest tenure in the room these days; but recently, things have taken a surprising turn for the [...]
How to Boost Your Marketing Attribution For a More Profitable 2020
“In today’s world, driving business growth is job one for marketers. To prove your team is making that happen, it is imperative they have a clear view of marketing attribution. But pulling together the data [...]
This is the One Thing Your Competitors Hope You Don’t Try Next Year
Here's a post you're not going to want to share too widely because we're about to reveal some jaw-dropping findings from ClickZ's research that could radically challenge your plans--and your outcomes--for 2020. Join ClickZ and [...]
How to Know if You’re Spending Enough on Marketing: Keen Launches New Solution
Keen's just-released non-sales response solution helps marketers optimize their budgets to achieve their non-sales goals. If you're bonused on reaching marketing goals for things like awareness, impressions, brand health or something else, it's time to [...]
Keen Named Best Predictive Analytics Platform ClickZ 2019 Martech Awards Salute Leaders Among 500 Solutions
NEW YORK (March 22, 2019) – Keen Decision Systems captured the award for Best Predictive Analytics Platform in ClickZ’s 2019 Marketing Technology Awards, announced at an event held March 21 at Tribeca Rooftop in New [...]
The Proof Is In The Numbers
Findings of a recent survey suggests that while most CMOs remain reluctant to adopt predictive analytics, those who embrace the technology are leapfrogging their counterparts, with lift typically from 10 to 25 percent, with some [...]
These Marketers are Crushing It; Here’s How
An interesting thing happens when you give a marketing leader real insight into how their programs are driving financial performance: They overachieve. It’s partly the highly competitive nature of marketers, augmented by data-driven insights about [...]