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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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Marketing management has changed in recent years: from mass messaging and long lead times to real-time decisions and full-funnel accountability. What…
Performance marketing agencies are under pressure to “become data-driven,” but adopting AI tools is a cultural and operational shift, not a…
When you have marketing KPIs that don’t align with business outcomes, models that can’t explain why results happened, and insights that…
Media plans span CTV, social, digital video, and retail media, often within a single campaign. Audiences are exposed across platforms, but…
A good marketing efficiency ratio (MER) is typically 3.0 or higher, meaning your company earns $3 in revenue for every $1…
The customer journey is messy. People jump from TikTok to Google to email, circling back and forth before finally converting (if…
Your team is hitting ROAS targets. The dashboards look good. CPMs are down. CTRs are solid. But the client’s pipeline is…
You have a killer product. The team is pumped. The launch campaign goes live, but the sales fall flat. What’s missing?…
For years, ad agencies have done what was expected of them—and it worked. You optimized campaigns within platforms and hit solid…