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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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Fragmented marketing strategies are inefficient, costly, and, worst of all, confusing for your customers. But imagine if every channel, team, and…
As marketers, we know the frustration of having valuable marketing data trapped in siloed systems while deadlines loom and budgets need…
The launch of Google’s open-source MMM model, Meridian, is another significant step in making marketing measurement more accessible. Alongside Meta’s Robyn…
Marketing operates in a complex environment with countless variables, making it difficult to pinpoint what’s working and what isn’t. A Cornell…
Consumers no longer just interact with one ad and make a purchase. They might start by scrolling social media, reading reviews,…
The start of a new year is a rare opportunity to pause and reflect. What worked? What didn’t? Did you adapt…
The exponential growth of Retail Media Networks (RMNs) is one of the most significant trends in the marketing landscape today. As…
Every marketer and media buyer has faced it: the frustration of campaigns that underperform during the off-season or the chaos of…
Are you juggling endless campaigns, scattered data, and rising customer expectations—all while trying to demonstrate your ROI? The old ways of…