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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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In today’s dynamic marketing landscape, striking the perfect balance between brand media and performance media is crucial for success. As companies…
Businesses often struggle with fragmented marketing efforts that fail to guide customers smoothly through the purchasing process. Imagine how frustrating it…
Without clear direction, your marketing efforts will fail. But where do you start? Establishing a detailed marketing strategy that incorporates a…
Data-driven media planning helps you allocate marketing resources effectively by providing insights into where your campaign budget will have the most…
Media mix modeling (MMM) is a data-driven analysis that evaluates how internal factors like marketing spend and advertising campaigns and external…
Embarking on annual marketing planning is a fundamental aspect for any business aiming to thrive in today’s competitive landscape. This process…
In today’s ever-evolving marketing landscape, understanding the performance of your marketing efforts is crucial. Marketing attribution assigns credit to different marketing…
Launching a new product or service without a clear strategy can lead to costly mistakes. Without a defined plan, you might…
Imagine you’re gearing up for your biggest campaign of the year—a high-stakes product launch with a substantial budget and lofty expectations….