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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
Resource hubs
Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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In the rapidly evolving world of marketing, synthesizing information across various channels is essential. This need has spurred debate on triangulation…
The role of a marketer continues to grow increasingly difficult. They need to navigate a complex and rapidly changing environment, defend…
In today’s fast-paced marketing landscape, the pressure to deliver immediate results often overshadows the broader objective of sustained, long-term financial gain….
The exponential growth of Retail Media Networks (RMNs) is one of the most significant trends in the marketing landscape today. As…
In the dynamic world of marketing, understanding and anticipating consumer behavior is essential. This is where predictive and causal analytics come…
Keen Decision Systems can forecast your revenue, and you can hold us accountable for the accuracy of that forecast. You can…
Why traditional marketing mix is falling behind Traditional Marketing Mix Modeling (MMM) has been a cornerstone for marketers for over three…
Embarking on a new marketing initiative can be exhilarating, yet the importance of grounding strategies in solid financial forecasting cannot be…
Marketing mix optimization is highly beneficial to marketers as it provides a comprehensive approach to enhancing overall marketing effectiveness. By fine-tuning…