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The marketing landscape is saturated with digital channels, retail media networks, trade publications and other traditional channels. In other words…it is complex and it makes…
Decision Point: Do Your Marketing Metrics Indicate Business Growth? When marketers hear it’s time to increase focus on financial metrics, thoughts…
More Than Measurement In the marketing mix community, many use Bayesian regression to improve measurement. While there are benefits to measurement, focusing on measurement…
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Marketing mix resource hub
Marketing mix and the way we manage it has changed significantly. Learn the fundamentals of modern marketing mix, how you can implement tools to intelligently and confidently manage it, and where the future of marketing mix is going.
Cookies are dead resource hub
In the evolving digital marketing landscape, the imminent phase-out of cookies presents significant challenges. See how marketers are grappling with complex issues such as accurately attributing conversions to specific campaigns, engaging customers without detailed behavioral data, and the reduced availability of third-party data.
Surviving & thriving in a recession resource hub
Are we in a recession or are we not? The issue still stands that marketers have to navigate the demands of leaders, budget cuts, and a concerned consumer base. Save time on researching solutions by utilizing these latest resources from marketing leaders across the world.
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The retail media landscape is currently entangled in a significant challenge—effectively measuring the impact of advertising spend. As retail companies morph…
Marketing cost is not just a line item on your expense report—it’s your most strategic investment. Let’s set the record straight:…
Introduction to AI-Driven Media Planning AI-driven media planning represents a major leap from traditional spreadsheets, presentations and good old-fashioned brainstorming. It…
When it comes to driving a business towards success, few things are as interconnected as sales forecasts and marketing efforts. Knowing…
As the wave of open-source marketing mix platforms from tech giants like Google’s Meridian and Facebook’s Robyn floods the market, it’s…
The Three C’s – Complexity, Conflict, and Cost – present significant challenges for marketers when making investment decisions that yield results. The costs associated with analyzing data…
Developing trustworthy AI algorithms is Keen’s business. We’re helping marketers manage billions of dollars in marketing investments. We endeavor for our users…
Understanding the key performance indicators (KPIs) of demand planning is crucial for businesses looking to optimize their supply chain operations and ensure efficient…
Making effective marketing decisions can be a bit of a puzzle for marketers, thanks largely to hurdles known as the Three C’s: Complexity,…