ai

Find all of Keen’s blog posts and guides on artificial intelligence (AI). Learn insights, best practices, and how to implement AI in your marketing.

CMOs Perspectives of Building Marketing Teams With Proper Measurement Abilities

Discover key strategies for assembling effective marketing teams, the impact of AI, and insights from a comprehensive 2024 survey.

The Role of AI in Building High Performance Marketing Teams

Explore how AI is revolutionizing marketing teams and driving performance, based on insights from a survey of 600+ marketers.

How AI can Bridge the Value Gap Between Marketing and Finance

Discover how AI can bridge the value gap between marketing and finance, unlocking new possibilities for business success.

How to Transform Marketing Strategies With the Power of AI

Learn how the power of AI can transform your marketing strategy by taking a tour of the Keen Platform today!

The Difference Between Mixed Media Modeling And Multi-Touch Attribution

Learn why mixed media modeling is a more comprehensive approach than multi-touch attribution. Maximize your marketing performance.

How to Optimize Your Future Marketing Spend with Past and Present Data

Optimize your future marketing spend with the power of Keen’s mixed marketing models to help you make the best future marketing decisions.

How Brand Leaders are Planning Marketing Strategy with AI

Watch how brand leaders are using Keen’s AI-powered models to plan strategy, forecast outcomes, and stay ahead in a volatile market.

Google’s Generative Search Experience Changes AI Forever

Discover how Google’s new generative search experience will be impacted by consumers, search services and advertisers.

How Will ChatGPT Impact the Future of Advertising

The future impact of ChatGPT and AI will continue to empower advertisers to uncover more powerful insights and create better data-driven campaigns.

How Advertisers can Effectively Test a New Channel

Lean in on Keen’s AI powered software to show you how to test and measure the effectiveness of a new channel.

How to Use Technology to Make Smarter, Faster and More Profitable Decisions–on Time

Utilize the AI technology of Keen to make smarter, faster and more profitable marketing decisions.

After Volatile Year CMOs Still Lag in Adopting AI/ML Automation

The process of building a marketing plan, based on potential financial contribution, also is rapidly evolving into a technology-powered, automated paradigm.

Ready to transform your marketing strategy?