data-driven decisions

Find all of Keen’s blog posts and guides on data-driven decision making. Learn insights, best practices, and how to leverage data for your marketing decisions.

Guide to marketing mix modeling optimization

Discover how to optimize your marketing mix models. Find out with our complete MMM optimization guide and start unlocking the full potential of your campaigns.

Navigating the maze: Revolutionizing retail media measurement

Discover how to measure retail media impact with Keen. Explore how scenario-based planning and continuous data integration can help.

Marketing is an investment, not a cost

Treat marketing like an investment, not a cost. Leverage marketing investment optimization software like Keen to drive smarter spending and maximize your ROI.

The power of marketing performance measurement

Discover how to measure marketing performance effectively and unlock new growth opportunities. Stay ahead of the competition.

The Benefits of Bayesian Marketing Mix Modeling

Bayesian MMM models a range of marketing variables, such as advertising spend, pricing, promotions, and other factors that impact sales.

How Marketers Can Succeed in a Cookieless World

Explore how marketers can adapt to a cookieless future with better first-party data, MMM, and privacy-compliant performance tracking.

ReveNew: Breaking Down Silos to Make Better Marketing Decisions from a Holistic Perspective

Keen’s Greg Dolan and Bain’s Cesar Brea explore how breaking down silos enables better, cross-functional marketing decisions.

Data to drive your brand forward

Learn how Keen uses data to drive your brand forward. Discover how our co-founders built a system to predict marketing performance and maximize profitability.

How Top Marketers use Data to Accelerate Consumers’ Journey From Inspiration to Activation: 6 Tips you Need to Know

Check out these six tips from top marketing leaders on how to use data to effectively and efficiently move consumers from inspiration to activation.

4 Ways Finance Can Positively Influence Marketing Value Creation

As a Finance leader, particularly in a B2C business, here are some ways you can partner effectively with Marketing to drive value creation.

Upfront Deals are Deals no More; Here’s why

Technology also supports shorter timeframes and creates greater transparency around when and where to invest in the future to drive growth

Ready to transform your marketing strategy?