Keen resources

marketing analytics

Explore Keen’s posts and guides on marketing analytics. Learn how to use data to drive ROI, performance, and strategy across all channels.

Post
A promotional graphic of a preview of Keen's Marketing Mix Modeling guide that features how to do marketing forecasting.

Marketing forecasting: A complete guide with methods and tools

Master advanced marketing forecasting methods to optimize your media spend. Explore the forecasting techniques that drive predictable revenue and ROI.
Explore post
Post
A consumer holding purchases in gift bags in hand with screenshots of Keen's measurement platform overlayed.

How to measure brand awareness: Proven methods and metrics

Master brand awareness tracking with scalable metrics and data-driven methods that connect awareness to business growth.
Explore post
Post
A marketer looking at a collage of marketing campaign planning with overlays of Keen's predictive analytics graphs from Keen platform.

How to use predictive analytics for marketing campaign planning​

Learn how to use predictive analytics for marketing campaign planning to avoid budget waste. Simulate what-if scenarios and pre-optimize spend before launch.
Explore post
Post
Marketer preparing a marketing pitch using Keen Planning Module

Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.
Explore post
Podcast Episode

How to Fix the Measurement Gap and Drive Real Growth with Code3

Is your brand hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this podcast episode.
Explore podcast episode
Podcast Episode

Beyond the Black Box: How Cabot Creamery Proves Brand Value with Marketing Mix Modeling

How do you prove brand value when price seems to rule? Learn how Cabot Creamery uses data, not guesswork, to validate its marketing investments.
Explore podcast episode
Post
A screenshot of Keen platform showing cost per unit and impressions data for the TikTok overlayed a marketer on their computer.

How to overcome the challenges of traditional matched market testing

Struggling with flawed matched market tests? Explore modern solutions that deliver reliable, cross-channel incrementality measurement at scale.
Explore post
Podcast Episode

Beyond CPG: 85SIXTY’s Approach to MMM for Travel Brands

Lounge from 85SIXTY reveals how utilizing MMM for travel brands can turn seasonal challenges into opportunities that drives ROI.
Explore podcast episode
Post

The best marketing strategy software for the AI era

Discover marketing strategy AI tools to optimize campaigns, personalize customer engagement, boost ROI, and more.
Explore post
Post

AI-powered marketing tools: Implementation guide

Transform your efforts with AI-driven marketing. This guide walks you through analysis, tool selection, and workflows to maximize ROI and efficiency.
Explore post
Post
Two hands holding up screenshot from Keen platform.

Data-driven media planning: Boost results with analytics

Discover how data-driven media planning optimizes your marketing strategy. Leverage analytics for improved targeting, budgeting, and campaign performance.
Explore post
Post

How High Performing Marketing Teams are Embracing Technology for Success

Explore how advanced analytics shape successful marketing teams, from campaign optimization to budget management.
Explore post
Post
Decorative graphic of hands on an avocado green colored background holding a dollar sign

DTC Marketing Mix Optimization: A Guide

Explore how marketing mix optimization can help DTC brands achieve their marketing goals, generate revenue, and gain a competitive edge.
Explore post
Post

How Retail Marketers can Navigate Online Boom With Threats From Delta and Inflation

With retail’s online boom up against the looming delta variant and threat of inflation, retail marketers face a unique challenge.
Explore post

Ready to transform your marketing strategy?

Get a demo