Posts

marketing measurement

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A marketing mix modeling playbook with charts hovering around it.

Multi-touch attribution explained: Is it the best approach?

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A marketer using keen platform for predictive modeling including a screenshot from Keen platform.

Predictive modeling in marketing: A guide to forecasting ROI

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Marketer checking graphs in Keen for marketing effectiveness.

Marketing effectiveness: Everything you need to know

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Marketer preparing a marketing pitch using Keen Planning Module

Marketing pitch: 7 ways to win more RFPs with data

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Marketers meeting to pick the best MMM tool and deciding on Keen decision systems. Includes example graphs representative of the Keen marketing mix modeling platform.

Top marketing mix modeling companies compared

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Annual Marketing Plan Examples

4 annual marketing plan examples for brands and agencies

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Choosing the Right Channel Strategy

The strategic marketing planning process

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A screenshot of Keen platform showing cost per unit and impressions data for the TikTok overlayed a marketer on their computer.

How to overcome the challenges of traditional matched market testing

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A screenshot of Keen Platform optimizing across multiple channels in front of a computer showing more graphs from Keen platform.

Beyond the Effectiveness Equation: Where Google gets it Wrong with Incrementality Alone

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Computer screen with dashboards of bar graphs and pie charts.

Google’s Meridian and the Future of MMM: Transparency is Great, but Prediction is the Endgame

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Understanding the halo effect in marketing

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Why a test-calibrated MMM is important

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A marketer analyzing incrementality in marketing using Keen platform. Graphs from Keen platform are overlayed.

What is incrementality in marketing?

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Blog thumbnail graphic showing different charts that are representative of outcomes from the Keen platform.

MMM vs MTA: The differences between marketing mix modeling and multi-touch attribution

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Graphs showing media planning layered on top of Keen's playbook

Understanding the basics of media planning strategy

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