marketing measurement

Browse Keen’s posts and guides on marketing measurement. Learn how to track ROI, prove impact, and optimize performance across the funnel.

Marketing forecasting: A complete guide with methods and tools

Master advanced marketing forecasting methods to optimize your media spend. Explore the forecasting techniques that drive predictable revenue and ROI.

CPG marketing: Strategy and best practices

Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.

How to measure brand awareness: Proven methods and metrics

Master brand awareness tracking with scalable metrics and data-driven methods that connect awareness to business growth.

11 metrics for CTV measurement

Learn how to track CTV KPIs, measure brand lift, and optimize ad spend in real time with these 11 critical metrics for connected TV measurement.

TV advertising ROI: 6 ways and metrics to measure it

Discover how to measure TV advertising ROI with 6 methods, key metrics to track, and best practices to increase your ROI for TV advertising.

18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.

Marketing effectiveness: Everything you need to know

Stop guessing your ROI. Learn how to measure marketing effectiveness and tie campaigns to real business growth with data-driven insights.

Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.

Podcast Episode

How to Fix the Measurement Gap and Drive Real Growth with Code3

Is your brand hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this podcast episode.

Explore podcast episode

Top marketing mix modeling companies compared

This guide ranks the best MMM solutions across tech platforms, consultancies, and open-source tools so that you can choose the right fit for your team.

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.

Ready to transform your marketing strategy?