Keen resources

marketing measurement

Browse Keen’s posts and guides on marketing measurement. Learn how to track ROI, prove impact, and optimize performance across the funnel.

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A marketer utilizing Keen's Marketing operating system to support their growth.

Why you need a marketing operating system for growth

Bridge the gap between marketing and finance. Use a marketing OS to link every dollar directly to the P&L, ensuring financial authority and profitable growth.
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A marketer utilizing marketing intelligence provided by Keen MarketingOS with screenshots of the platform floating above.

Marketing intelligence: The ultimate guide to business success

Discover actionable ways to apply marketing intelligence data for better planning and gain insights to strengthen your competitive edge with Keen.
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Podcast Episode

Marketing Measurement Framework: 4 Layers That Connect with iridio by RRD

Derek DeGroat of iridio by RRD shares a 4-part marketing measurement framework covering segmentation, MMM, in-campaign testing, and weekly optimization.
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A promotional graphic of a preview of Keen's Marketing Mix Modeling guide that features how to do marketing forecasting.

Marketing forecasting: A complete guide with methods and tools

Master advanced marketing forecasting methods to optimize your media spend. Explore the forecasting techniques that drive predictable revenue and ROI.
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A marketer working on their computer with graphs from Keen's platform floating around them.

CPG marketing: Strategy and best practices

Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.
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A consumer holding purchases in gift bags in hand with screenshots of Keen's measurement platform overlayed.

How to measure brand awareness: Proven methods and metrics

Master brand awareness tracking with scalable metrics and data-driven methods that connect awareness to business growth.
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A mockup of a Connected TV Measurement guide with screenshots of Keen's MMM platform overlayed.

11 metrics for CTV measurement

Learn how to track CTV KPIs, measure brand lift, and optimize ad spend in real time with these 11 critical metrics for connected TV measurement.
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Consumers watching television with TV advertising and screenshots of Keen platform showing TV advertising ROI

TV advertising ROI: 6 ways and metrics to measure it

Discover how to measure TV advertising ROI with 6 methods, key metrics to track, and best practices to increase your ROI for TV advertising.
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A screenshot of Keen marketing platform overlayed an image of a marketer.

18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.
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Marketers meeting for marketing budget optimization with a screenshot of keen's mmm platform comparing impact of channels.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.
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A marketing mix modeling playbook with charts hovering around it.

Multi-touch attribution explained: Is it the best approach?

Discover how multi-channel attribution models can improve your marketing ROI with six key MTA models to implement effective tracking.
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A marketer using keen platform for predictive modeling including a screenshot from Keen platform.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.
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Marketer checking graphs in Keen for marketing effectiveness.

Marketing effectiveness: Everything you need to know

Stop guessing your ROI. Learn how to measure marketing effectiveness and tie campaigns to real business growth with data-driven insights.
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Marketer preparing a marketing pitch using Keen Planning Module

Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.
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Podcast Episode

How to Fix the Measurement Gap and Drive Real Growth with Code3

Is your brand hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this podcast episode.
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