marketing mix

Explore Keen’s content on the topic of marketing mix. Learn how to balance media, message, and measurement to drive stronger results.

How to Optimize Your Holiday Travel Spend to Avoid the Winter Blues

Optimize your travel holiday spend with Keen’s AI-powered marketing mix software. Maximize your marketing investments.

Building a winning 2024 marketing plan

Keen’s AI-powered software can support your team in creating a winning 2024 marketing plan. Learn how our insights can help your team achieve their goals.

How to Optimize Your Future Marketing Spend with Past and Present Data

Optimize your future marketing spend with the power of Keen’s mixed marketing models to help you make the best future marketing decisions.

Annual Planning Template

Download our annual planning template as you begin the marketing planning process so you can get the budget you need to help your organization hit its goals.

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Getting Holiday Planning Right

Optimize your marketing strategy with Keen to assure you get holiday planning right and also maintain marketing activity year-round.

The Myth of Advertising Around Prime Day

Advertising on Prime Day is a yearly shopping event where marketers tend to shift budgets to maximize. Learn how Keen can support your strategy.

How to Identify the Right Channel for Launching a New Product

Utilize Keen’s MMM software platform to build scenarios and make data-driven decisions to determine the right channel for your product launch.

How to Balance Sustainable Buying and ROI in Media Mix

Utilize scenario planning tools like Keen to show brands how to balance sustainable buying and ROI in their media mix.

How Advertisers can Effectively Test a New Channel

Lean in on Keen’s AI powered software to show you how to test and measure the effectiveness of a new channel.

How Advertisers can Prepare When One of Their Core Channels is at Risk

Take a tour of the Keen Platform to see how easy it is scenario plan and test other channels if your core channel is at risk.

The Keen Advantage Over Traditional MMM Providers

Learn why dexterity, flexibility and speed of machine learning make Keen superior to traditional MMM providers.

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The importance of maintaining brand equity through a recession

The importance of brand equity in marketing can’t be overstated—it’s the value of your brand in your customer’s eyes. Here’s everything you need to know.

Keen: Empowering Brand Leaders

See how Keen helps brand leaders gain clarity and confidence in their marketing plans with predictive modeling and scenario testing.

Keen: Build the Business Case

This one sheet shares the key benefits of Keen, including real-time insights, AI, and predictive technology.

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How to Effectively Implement and Support Change in Marketing Strategy

Learn why putting strategy before structure is fundamental when thinking about shifts in company organization.

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