marketing mix

Explore Keen’s content on the topic of marketing mix. Learn how to balance media, message, and measurement to drive stronger results.

Crisp and Keen Help CPGs Get Smart About Media Spend

The Crisp + Keen partnership enables CPG teams to determine the optimal future investment for each channel, meet shopper demand, and more.

DTC Marketing Mix Optimization: A Guide

Explore how marketing mix optimization can help DTC brands achieve their marketing goals, generate revenue, and gain a competitive edge.

Guide to Unified Marketing Measurement

Explore the factors that make marketing investment decisions difficult and how unified measurement and other marketing mix models can help or hinder the process.

Why Bayesian Marketing Mix is Superior to Traditional Approaches?

Everything you want to know about Bayesian marketing mix modeling. Find out how it helps marketers improve measurement and decision-making.

How to Deal with Rising Ad Prices Ahead of 2024 Election Season

Determine the most effective marketing mix with the expected rising ad prices going into the 2024 election season. Keen can help!

How to Optimize Your Holiday Travel Spend to Avoid the Winter Blues

Optimize your travel holiday spend with Keen’s AI-powered marketing mix software. Maximize your marketing investments.

Building a winning 2024 marketing plan

Keen’s AI-powered software can support your team in creating a winning 2024 marketing plan. Learn how our insights can help your team achieve their goals.

How to Optimize Your Future Marketing Spend with Past and Present Data

Optimize your future marketing spend with the power of Keen’s mixed marketing models to help you make the best future marketing decisions.

Annual Planning Template

Download our annual planning template as you begin the marketing planning process so you can get the budget you need to help your organization hit its goals.

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Getting Holiday Planning Right

Optimize your marketing strategy with Keen to assure you get holiday planning right and also maintain marketing activity year-round.

The Myth of Advertising Around Prime Day

Advertising on Prime Day is a yearly shopping event where marketers tend to shift budgets to maximize. Learn how Keen can support your strategy.

How to Identify the Right Channel for Launching a New Product

Utilize Keen’s MMM software platform to build scenarios and make data-driven decisions to determine the right channel for your product launch.

How to Balance Sustainable Buying and ROI in Media Mix

Utilize scenario planning tools like Keen to show brands how to balance sustainable buying and ROI in their media mix.

How Advertisers can Effectively Test a New Channel

Lean in on Keen’s AI powered software to show you how to test and measure the effectiveness of a new channel.

How Advertisers can Prepare When One of Their Core Channels is at Risk

Take a tour of the Keen Platform to see how easy it is scenario plan and test other channels if your core channel is at risk.

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